SoftBank Segment

Embarking on a new stage
of the Information Revolution
with a “Beyond Carrier” strategy

SoftBank Corp. offers products and services that revolutionize customers' lifestyles by leveraging the latest technology, including AI, IoT, and robotics. We aim to take a flexible approach to expanding our business into a wide range of domains while pursuing synergies with group companies both domestically and overseas. We also aspire to be a company that contributes to society by providing innovative services across a range of industries, going beyond the realms of conventional telecommunications carrier business models.

Basic information

Main Businesses
  • Provision of mobile communications services, sale of mobile devices, provision of broadband and other fixed-line communications services in Japan
  • Sale of PC software, peripherals, and mobile device accessories in Japan
Core Companies


As well as being a domestic telecommunications carrier, SoftBank utilizes the base this business provides to advance its Beyond Carrier strategy, which aims for sustainable growth and further development of services, content and related businesses.

Communications services to meet diverse needs

Three brands have been developed to respond to the various needs of our customers; main brand “SoftBank”, a mobile telecommunications service; “Y!mobile”, a budget sub-brand; and “LINE Mobile”. Looking ahead to the era of IoT, we are working to strengthen networks before 2020 when the launch of 5G services will usher in the next generation of mobile communications. This includes the April 2018 launch of commercial LTB standard NB-IoT services for IoT devices specialized for low price and energy savings, and being assigned a new 3.4GHz frequency band.

SoftBank's Iinitiatives for 5G (Fifth generation mobile communications system)

In addition to mobile communication services, we are striving to further expand our customer base by establishing contact points with a wide range of customers through the provision of electricity service SoftBank Electricity and fixed broadband services such as SoftBank Hikari.

Raising added value by maximizing synergies within the group

SoftBank and Yahoo Japan have developed mobile e-commerce services including Yahoo! JAPAN online shopping which can be easily and conveniently used on SoftBank and Y!mobile smartphones. Furthermore, efforts are being made to raise added value on such services, such as awarding bonus points when using Yahoo! Shopping and making the Yahoo! Premium service essentially free for users of both brands.

ICT distribution offering state of the art products and services

SoftBank offers a broad array of network infrastructure, including mobile communications and over 400,000 IT products, such as software and hardware. We also offer various consulting services to improve businesses and reduce costs, such as supporting the introduction of drones, which are expected to be used for various purposes across business sectors.

With the aim of being the largest IoT provider in Japan, we offer all kinds of products from both the manufacturing and distribution sides. SoftBank SELECTION and Y!mobile Selection develop mobile accessories, with a wide line-up of products from basic to sophisticatedly designed, premium quality items which incorporate the latest trends.

Pursuing new businesses

SoftBank is continuing to cultivate and expand new businesses by leveraging our customer base and human resources to facilitate Japanese market entry of companies with the world's most advanced business models, such as SoftBank Vision Fund and Delta Fund investees. As part of these efforts, in July 2017 we established a joint venture with U.S. company WeWork, opening several working spaces primarily around Tokyo. In addition, beyond fund investments, we have established joint ventures with Alibaba of China and Cybereason Inc. of the U.S. to offer cloud and cyber security services.

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