DUSKIN Group and SOFTBANK Groupare entering into a multilateral business partnership with “Yahoo! BB Mobile” and “BB Phone” test service at Mister Donut shops and “Yahoo! BB” and “BB Phone” sales through DUSKIN ee-Shop and High-tech Rent ShopsMay 15, 2002
Duskin ee-Station Company (Company president: Yoshihito Mori / Head Office: Suita City, Osaka), which is a DUSKIN Co., Ltd. group company, and three SOFTBANK Group companies: BB Technologies Corporation, Yahoo Japan Corporation and SOFTBANK COMMERCE CORP.(Representative of the Group: Masayoshi Son) reached an agreement to enter into a multilateral partnership with the test service of “Yahoo! BB Mobile” and “BB Phone” to be provided at Mister Donut shops and sales of “Yahoo! BB” and “BB Phone” through DUSKIN ee-Shop and High-tech Rent Shops which ee-Station Company is running.
Test Service at Mister Donut Shops
Test service of “Yahoo! BB Mobile” and “BB Phone” will be started the end of May 2002 at 20 Mister Donut shops among those under the management of Mister Donut Company (Company President: Naoto Ichimaru / Head Office: Suita City, Osaka), a DUSKIN Group company.
As for “Yahoo! BB Mobile”, after a few months of test service, a roll-out of commercial service at Mister Donut shops will be considered based on the result of the test service. As for “BB Phone”, a free trial service will be provided at the above shops whereby a customer can try intra-Japan calls and international calls to the U.S. free for 3 minutes.
“Yahoo! BB Mobile” is based on a wireless LAN standard of IEEE802.11b (WiFi) using a 2.4GHz frequency band, making high-speed Internet service via wireless LAN with downstream rates up to 11 Mbps available. Users will now be able to enjoy this high-speed Internet access at Mister Donut shops. Regular monthly charges are (1) 1,580 yen (access service only)*1 or (2) 2,280 yen (full service available).*2 Current users of Yahoo! BB can use “Yahoo! BB Mobile” by paying only (3) 990 yen additional to the normal monthly charge. “BB Phone” is a brand-new, very low-price / high-quality broadband telephone service using VoIP (Voice over Internet Protocol) technology based upon “Yahoo! BB’s” broadband infrastructure. Calls between BB Phone users are all free and intra-country calls and international calls to the U.S. are 7.5 yen per 3 minutes.
Mister Donut Company who is currently running about 1,300 Mister Donut shops across the country has been providing unsurpassed product line-up and service making it ideal to supply additional high quality products and services. Accordingly, SOFTBANK Group is striving to develop new ways of improving customer convenience and finding new markets by combining Mister Donut’s high quality services and SOFTBANK Group’s low-price broadband services which fully utilize the world’s first IP technology nationwide.
For the test service of “Yahoo! BB Mobile” and “BB Phone”, BB Technologies Corporation will make available its communication infrastructure, facilities and equipment, and user support; Yahoo Japan Corporation will handle billing to users and organize the internet promotion site making good use of the Company’s resources of contents and services; and SOFTBANK COMMERCE CORP. will be the liaison office undertaking comprehensive planning and management of the project.
Partnership with ee-Station Company in “Yahoo! BB” and “BB Phone” Sales
Initially, sales of “Yahoo! BB” and “BB Phone” will be started at 14 shops among ee-Shop and High-tech Rent Shops which ee-Station Company operates and manages.
A “Yahoo! BB” and “BB Phone” free-of-charge trial period will be set for employees of DUSKIN Group companies at wishes with the aim of expanding understanding of the quality and convenience of the services and to help further develop broadband sales business through the DUSKIN Group.
Both DUSKIN Group and SOFTBANK Group expect to make a contribution to the promotion of broadband business in Japan and expand good opportunities for people to become more familiar with the comfortable broadband environment through this multilateral partnership service.
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