Press Releases 2006

Establishment of Mobile Media Planning CORP.

Jul. 18, 2006

SOFTBANK CORP. (head 0ffice: Minato-Ku, Tokyo; Chairman & CEO: Masayoshi Son; hereinafter “SOFTBANK”) announces that it established a new company, Mobile Media Planning CORP. (head office: Minato-ku, Tokyo; Representative Director: Junichi Miyakawa; hereinafter “Mobile Media Planning”) which aims to conduct a technical research on “MeidaFLO” and plan new services utilizing such technology.

MediaFLO is a technology now having been developed by US-based QUALCOMM, which enables an efficient distribution of multichannel broadcast optimized for mobile communications, including Clipcast*1, and distribute digital terrestrial broadcasts to mobile terminals and other devices. This technology is considered as one of the three major technologies following satellite broadcast and “one-segment” broadcast, and it enables real time broadcast of approximately 20 channels on one TV channel portion of frequency band (6MHz). Content distribution via MediaFLO is already scheduled to start from the end of 2006 in the U.S.

Mobile Media Planning plans and provides broadcast distribution service for mobile terminals and other devices utilizing such technology for the development of mobile communications business of the SOFTBANK Group. Also, Mobile Media Planning will aggressively work on the study of technical potential of MediaFLO, by participating in the activities organized by external parties such as the VHF/UHF-band efficient use working group*2 in Information and Communications Council, which discusses the proposal of multimedia broadcast technology including MediaFLO, and FLO Forum where MediaFLO-supporting enterprises from around the world, such as QUALCOMM, participate.

  • *1Storage type of video content distribution technology which enables distributing and storing of video content to terminals at intervals, and playing.
  • *2Official name of this working group is “Wave efficient use policy committee; VHF/UHF band efficient use working group; Digital broadcasting (Multimedia broadcasting) category” (literal translation from Japanese).

Corporate Profile

Corporate Name Mobile Media Planning CORP.
Board members
Representative Director
Junichi Miyakawa
  • Takeshi Tsutsui
  • Masahiko Yabuki
  • Akira Tada
  • Hiroshi Ishihara
Hajime Tsuneki
Address 1-9-1, Higashi-Shimbashi, Minato-ku, Tokyo
Date of Incorporation July 18, 2006
Capital JPY 10 million (fully invested by SOFTBANK CORP.)
Field of Business Technical research on MediaFLO, a broadcast distribution service technology for mobile terminals and other devices, and service planning and provision utilizing such technology
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