Press Releases 2011

Change to Benefit Program for Shareholders

February 24, 2011
SOFTBANK CORP.

SOFTBANK CORP. announces that it changes its benefit program for shareholders as described below. This change is made based on opinions and requests by shareholders and it aims to increase the number of shareholders who can enjoy the benefit program. The change will be applied commencing with the benefit program for shareholders for shareholders on record as of March 31, 2011.

1. Eligible for the benefit program for shareholders

Shareholders with more than 100 shares as of March 31 and September 30 every year.

2. Timing of implementation

This change will be applied commencing with the benefit program for shareholders for shareholders on record as of March 31, 2011. The coupon for benefit program for shareholders will be sent to eligible shareholders by mail in late June 2011. Please refer to the coupon for benefit program for shareholders for details of the program.

3. Description and major changes

The change eases required conditions of the conventional program such as subscription to optional services. This is to make the benefit program more attractive and easier-to-use for shareholders who already subscribe to the SOFTBANK Group's services, in order to facilitate their use of the program.
The preferential treatment for existing subscriptions under the “Benefit program of SOFTBANK MOBILE service to shareholders” is changed from 3 months of free monthly service charge of basic pack (Keitai Basic Pack/ iPhone Basic Pack/ SMARTPHONE Basic Pack) to free basic monthly charge of White Plan and the free-of-charge period is modified corresponding to the number of shares held. As for existing subscriptions under “Benefit program of Yahoo! BB service/ SoftBank broadband service to shareholders”, the requirement for the subscription to optional services is abolished and Yahoo! BB hikari with FLET'S and Yahoo! BB hikari FLET'S Course were newly added to the eligible service to the benefit.

Table below shows changes this time, in bold.

Benefit program of SOFTBANK MOBILE service to shareholders

  Old New
New subscription*1

Provide gift certificates of JPY 10,000*2

(Applicable products: SoftBank handsets, iPad*3 Wi-Fi+3G, data communication devices, digital photo frames, Mimamori Camera, Mimamori Phone)*4

Provide gift certificates of JPY 10,000*2

(Applicable products: SoftBank handsets, iPad*3 Wi-Fi+3G, data communication devices, digital photo frames, Mimamori Camera, Mimamori Phone)*4

Existing subscription

3 months of free monthly service charge (JPY 498 incl. tax) of basic pack (Keitai Basic Pack/ iPhone Basic Pack/ SMARTPHONE Basic Pack)

Free basic monthly charge of White Plan (JPY 980 incl. tax) corresponding to the number of shares held*5,*6

100 shares to less than 1,000 shares 1 month semiannually
1,000 shares and more 3 months semiannually
Amount of preferential treatment for existing subscription*6,*7
Eligible products for preferential treatment*5 Description Amount
(JPY per month/ incl. tax)
SoftBank handsets Discount basic monthly change of White Plan 980
[Notes]
  • *1Available only to new subscriptions accompanied by purchase of eligible products with the sales price separately specified. Good for one benefit program for shareholders coupon per line only. Unable to use more than twice during the period of the benefit program for shareholders. Corporate subscription, prepaid handsets, Disney Mobile lines, subscription via Online Shop, and subscription of USIM alone are not eligible.
  • *2Unable to combine with other campaigns during the period of the benefit program for shareholders.
  • *3iPad is trademark of Apple Inc.
  • *4Some new models to be released during the period of the benefit program for shareholders may not be eligible for the program.
  • *5Products to which White Plan is not applicable are not eligible for the program. iPad Wi-Fi+3G, data communication devices, digital photo frames, Mimamori Camera, Mimamori Phone are out of scope. Some new models to be released during the period of the benefit program for shareholders may not be eligible for the program.
  • *6Good for one benefit per line semiannually.
  • *7In some cases this cannot be combined with other campaigns during the period of the benefit program for shareholders.

Benefit program of Yahoo! BB service/ SoftBank broadband service to shareholders

Eligible Old New
New subscription
ADSL service
Provide cashback of JPY 10,000*8 or discount JPY 1,050/ month for 15 months*9
(Applicable products: Yahoo! BB ADSL, SoftBank Broadband ADSL, Yahoo! BB White Plan (a), SoftBank Broadband Step Plan)
FTTH service
Provide cashback of JPY 10,000*8
(Applicable products: Yahoo! BB hikari with FLET'S*10, Yahoo! BB hikari FLET'S Course*10)
ADSL service
Provide cashback of JPY 10,000*8 or discount JPY 1,050/ month for 15 months*9
(Applicable products: Yahoo! BB ADSL, SoftBank Broadband ADSL, Yahoo! BB White Plan (a), SoftBank Broadband Step Plan)
FTTH service
Provide cashback of JPY 10,000*8
(Applicable products: Yahoo! BB hikari with FLET'S*10, Yahoo! BB hikari FLET'S Course*10)
Existing subscription

Discount the equivalent amount of monthly service fee (or provider charge) corresponding to the number of shares held, to existing subscription to any of the line services below AND any of the optional services; Wirelss LAN Pack, Double Wirelss Pack, or BBTV Basic Channel Pack

Service
Yahoo! BB ADSL
SoftBank Broadband ADSL
Yahoo! BB hikari TV package
100 shares to less than 1,000 shares discount for 1 month semiannually
1,000 shares and more discount for 3 months semiannually

Discount the equivalent amount of monthly service fee (or provider charge) corresponding to the number of shares held, to existing subscription to any of the line services below
(Subscription to optional service is not required)

Service
Yahoo! BB ADSL
SoftBank Broadband ADSL
Yahoo! BB hikari TV package
Yahoo! BB hikari with FLET'S
Yahoo! BB hikari FLET'S Course
100 shares to less than 1,000 shares discount for 1 month semiannually
1,000 shares and more discount for 3 months semiannually

Amount of preferential treatment for existing subscription

Line service
(Services for preferential treatment)
Description Amount
(JPY per month/incl. tax)
Yahoo! BB ADSL
SoftBank Broadband ADSL
(Standard type/ No-telephone line subscription right type/ OTOKU Line type*11)
50M Revo*12 Discount the equivalent amount of monthly service fee 1,564
50M 1,564
26M 1,459
12M 1,249
8M 1,039
Yahoo! BB hikari TV package Home Discount the equivalent amount of provider charge 1,354
Apartment 1,354
Yahoo! BB hikari with FLET'S
Yahoo! BB hikari FLET'S Course
Home 1,260
Apartment 997
[Notes]
  • *8 Good for one benefit per line only. Please apply to the dedicated contact.
  • *9 Discount maximum monthly pay-for-use charge of JPY 1,500 for 15 months on new subscription to Yahoo! BB White Plan (a) and SoftBank Broadband Step Plan (Pay-for-use charge combines variable charges including basic charge per usage volume and provider charge of JPY 490 to 1,990.)
  • *10 Subscription to hikari BB unit rental is required to subscribe to Yahoo! BB hikari with FLET'S and Yahoo! BB hikari FLET'S Course.
  • *11 OTOKU Line type is only available with Yahoo! BB ADSL.
  • *12 Yahoo! BB 50M Revo is not provided under Yahoo! BB ADSL OTOKU Line type.

4. Others

Please be aware of the following conditions for the use of the benefit program for the shareholders.

 Benefit program of SOFTBANK MOBILE service to shareholdersBenefit program of Yahoo! BB service/ SoftBank broadband service to shareholders
Use of the both benefit programs to shareholders in combination possible
Use of the preferential treatment for new and existing subscription in combination for the same line possible not possible
Use of the preferential treatment for multiple new and existing subscriptions in combination for the same shareholder not possible not possible
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