Sustainability

TOMODACHI Summer SoftBank Leadership Program

TOMODACHI

The TOMODACHI Summer SoftBank Leadership Program 2.0 provides 15 high school and university students (who were living in Iwate, Miyagi, and Fukushima prefectures at the time of the Great East Japan Earthquake and are currently living in these prefectures)—the opportunity to learn about community contribution and leadership at the University of California, Berkeley in the U.S. and other institutions for approximately 3 weeks starting July 30. They will also learn how to develop ideas to solve social issues, plan and execute them, and create action plans to solve each issue.

In December, the participants will share the process and results of the program at the final presentation. Mentors with experience in entrepreneurship development and regional revitalization in Iwate, Miyagi, and Fukushima prefectures will support the participants from planning to implementation of the action plans after their return.

The “TOMODACHI Summer SoftBank Leadership Program 2.0” is an expansion of the “TOMODACHI Summer SoftBank Leadership Program”, which has been held since 2012 with funding from SBG. The program has provided more than 1,000 high school and university students from Iwate, Miyagi, and Fukushima prefectures with opportunities to learn about community service and leadership. It has also nurtured young leaders in the Tohoku region.

SoftBank Group Corp. Representative Director, Corporate Officer, Chairman & CEO Masayoshi Son

My life changed dramatically when I went to the U.S. at the age of 16 and experienced a whole new culture and lifestyle. Many of the participants on this program—which is held at my alma mater—have been engaging in local efforts one after another and achieving great results, using the skills and experiences they have gained from the program and from living in the U.S. You can change the future by taking on challenges and I hope that for many more high school students out there, this program could become the first step towards realizing their dreams.

Post Program Initiatives

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Planning Tours to Revive Tourism

Iwaki, Fukushima Prefecture

With a desire to restore flagging tourism in their local area, Haruna Shiraiwa and six local high school students planned the TOMOTRA bus tour with the help of H.I.S., a major Japanese travel agency. Tour participants are given the opportunity to experience local industries firsthand, including making bamboo chikuwa (fish sausages) and taking hula dance lessons, as well as meeting people who are making an impact in the community. The tour has been held 10 times so far, and a total of approximately 320 people have participated.

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Not “Temporary Housing” but “Home”

Kamaishi, Iwate Prefecture

“Where we live is not temporary housing; please call it our home.” Out of this desire, the walls of a temporary housing complex in Kamaishi were decorated in colorful magnetic sheets with hand-drawn artwork. The project was conducted with the cooperation of Sanriku Hitotsunagi Nature School, which is active in Kamaishi. People from all over the country participated in the project alongside temporary housing residents and local high school students, and a total of 6,000 magnetic sheets were installed to decorate the walls of the houses.

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Conveying the Safety and Great Taste of Agricultural Products

Iwaki, Fukushima Prefecture

Out of a desire to “help farmers and let people know the truth,” Kenya Okada, together with local friends, started a hands-on agricultural tour called TOMODACHI Farm, focusing on the plight of Fukushima vegetables, whose reputation has been damaged by the accident at the Fukushima Daiichi Nuclear Power Station. Participants learn from local farmers about agricultural production while also participating in experiential events like vegetable harvesting and workshops. The program started in August 2014 and so far around 150 people have participated.

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Conveying the Appeal of the Soso Region

Soso region, Fukushima Prefecture

Kazusa Monma, Hiroaki Akutsu, Naho Shigihara, and Hana Fukaya started an Internet shopping service called Somauma Teikibin to publicize the activities of people working for the region's reconstruction and to create links between the region and people outside it. For an annual fee of 20,000 yen, local products recommended by high school students are delivered four times a year along with a message from the producers, local information, and a letter of appreciation from the students. This program began in October 2014 and currently has approximately 100 customers.

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An app to promote Miyagi

Sendai, Miyagi Prefecture

High school students from Sendai in Miyagi Prefecture designed a sightseeing app to encourage people to visit the towns of Miyagi and discover their charms. Called GoTo, the app enables users to collect unique mascots designed by the students for each of the prefecture's 35 municipalities.

Ishinomaki City-based charity ITNAV Ishinomaki programmed the app, which was released for smartphones in July 2016.

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Uniting Prefectural High School Students

Throughout Iwate Prefecture

In order to eliminate an information gap perceived to exist between the inland and coastal regions of Iwate Prefecture since the earthquake, high school students inside and outside the prefecture have created a newspaper for public high schools in the prefecture and distributed it through a project called TOMOrrow Project. The goal is to eliminate the awareness gap among young people. The thoughts and feelings of high school students in various parts of the prefecture are featured in the newspaper, along with activities initiated to further improve the community. The project is succeeding in deepening interaction between high school students.