Issue of the 33rd Unsecured Straight Corporate Bond

SOFTBANK CORP. (hereafter “the Company”) announces that it has determined the terms and conditions of the issue of its 33rd unsecured straight corporate bond (also known as “Fukuoka SoftBank HAWKS Bond”, hereafter the “Bond”).

The Company prepares gifts for all Bond subscribers (Fukuoka SoftBank HAWKS shopping tote bag), and 20 Bond subscribers can win a pair of tickets and one night's hotel accommodation for two for the HAWKS' 2011 season home opening game by a lucky prize draw.

1. Name of the Bond33rd SOFTBANK CORP. Unsecured Straight Corporate Bond with inter-bond pari passu clause (also known as “Fukuoka SoftBank HAWKS Bond”)
2. Total amount of issueJPY 130.0 billion
3. Denomination per bondJPY 1 million
4. Coupon rate1.24% per annum
5. Application of Act on Transfer of Company Bonds, Shares, etc.The Act on the Transfer of Corporate Bonds, Shares, etc. shall be applicable to the whole Bonds.
6. Issue priceJPY 100 par value
7. Redemption priceJPY 100 par value
8. Term to maturity and redemption methods 3 years
(1) Redemption at maturity The principal of the Bond will be redeemed in full on Sep 17, 2013.
(2) Repurchase and redemption Bonds may be repurchased for redemption at any time on or after the first day following the closing date, unless otherwise provided for by the book-entry transfer institution.
9. Coupon payment datesThe 17th of March and September
10. Offering periodFrom September 6, 2010 to September 15, 2010.
11. Closing dateSeptember 17, 2010
12. Method of offeringOffering to the general public
13. CollateralNo collateral or guarantee is provided and no assets are specifically reserved to secure the Bond.
14. CovenantsNegative pledge clause, clause for transformation from unsecured to secured status, and net worth maintenance clause
15. UnderwritersDaiwa Securities Capital Markets Co. Ltd.
Mizuho Securities Co., Ltd.
Nikko Cordial Securities Inc.
Nomura Securities Co., Ltd.
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.
SBI SECURITIES Co., Ltd.
16. Place for handling subscriptionsHead office and domestic branches of underwriters
17. Bond trusteesAozora Bank, Ltd.
18. Book-entry transfer institutionJapan Securities Depository Center, Inc.
19. Issuing agent and paying agentAozora Bank, Ltd.
20. RatingBBB+ (Japan Credit Rating Agency, Ltd.)
21. Use of proceedsRedemption of the existing bonds which will be redeemed by the end of June, 2011

This press release relates to an offering of Japanese Yen-denominated bonds (the “Bonds”) that is intended to be directed into Japan and its residents thereof in accordance with the laws, customary practices and documentation of Japan. This press release does not constitute an offer of any securities for sale in the United States. The Bonds have not been registered under the United States Securities Act of 1933, as amended (the “Act”), and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Act.

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