The devastation caused by the Great East Japan Earthquake and the incident at Tokyo Electric Power's Fukushima Daiichi Nuclear Power Plant has stimulated interest in energy demand and power-saving programs in Japan, profoundly impacting on a people's life, not only in East Japan,but throughout the entire country. The SoftBank Group recognizes the energy issue as a challenge that concerns the entire Japan and believes that the promotion and expansion of safe and renewable energy are one of the solutions.


Aiming to promote renewable energy,the SoftBank Group, together with local governments, established in July 2011 the Renewable Energy Governors' Alliance at the prefecture level and the Renewable Energy Governors' Alliance for Designated Cities at the urban level and began serving as secretariat for these two alliances. Through the alliances, together with 36 prefectures throughout Japan and the local governments of 18 cities, the SoftBank Group shares policy recommendations and information to promote renewable energy.