Values

What kind of mindset is needed to be the Global No.1?


We need to meet challenges head on and surmount said obstacles.
It is a difficult journey, but it brings a sense of accomplishment and smiles to our customers.

The following are particularly important Values and the DNA of the SoftBank Group,
which aims to keep growing for the next 300 years.


No.1, Challenge, Reverse Planning, Speed, Tenacity.


They are keywords that guide the actions of those working in the SoftBank Group.

To thrive in an ever-changing business environment, we believe these 5 values help us surmount any challenge we face.

No.1

Go for No.1.

You can be No.1 if you keep aiming for it. Being the dominant No.1 can lead to new challenges and open up possibilities for further growth.

Challenge

Challenge yourself. Don’t fear failure.

Always question the status quo. Taking on new challenges continually without fear of failure is the path to major growth.

Reverse Planning

Plan back from your goal to your starting point.

If you only work toward incremental targets, your achievements are limited. You need to set major goals first, and then set milestones back to your starting point. Then what needs to be done now will be clear.

Speed

Act quickly to get results. Speed is key.

It is better to get something 70% done in 3 days than 100% done in a week. By practicing PDCA (plan-do-check-act) with speed, you can get results more quickly. And by taking the next steps swiftly, you will see even better results.

Tenacity

Whatever it is you do, do it all the way. No excuses.

Rather than approaching something as difficult to do at the outset, always ask how something can be done with a strong will. If you believe in yourself and do not give up, you will surely find a way.