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Vision & Strategy

Origin of Brand Name and Logo

Vision & Strategy

Origin of Brand Name and Logo

The 21st century Kaientai banner is a symbol of the new world
the SoftBank Group is working to bring forth
through the Information Revolution

SoftBank

The power of intellect to discern what lies ahead one step ahead of the times and the power of execution to realize that vision are the essential qualities demonstrated by Ryoma Sakamoto, leader of Japan’s enterprising naval trading company, the Kaientai, in the 19th century. These qualities also represent the core ideals pursued by the SoftBank Group in its business activities. Using the banner of the Kaientai led by Sakamoto as a motif, the SoftBank brand logo symbolizes our passion.

Brand name

A key source of infrastructure
for the information society

SoftBank Group Corp. started out in 1981 as a distributor of computer software. As software is called “soft” in Japanese, the name “SoftBank” literally means “a bank of software.” We chose the word “bank” based on our grand aspiration to be a key source of infrastructure for the information society.