Vision & Strategy

Origin of our Brand Name and Logo


Origin of our Brand Name and Logo

A two-line design—the banner of the Information Revolution that the SoftBank Group hoists as we sail toward a new dawn


Imagine a group of visionaries who share the same Kokorozashi (Mission). They act with one mind to achieve their ideals, braving all dangers to usher in a new era in an age of upheaval. The SoftBank Group draws inspiration from one such group—the Kaientai, an enterprising shipping company founded in 1865 by the visionary Sakamoto Ryoma. Supplied with the best intelligence and possessing abundant knowledge and wisdom, the Kaientai and its founder rejected age-worn feudalistic values in favor of free thinking and bold action. In this way, they led a revolution that resulted in the modernization of Japan. Our corporate logo derives from the Kaientai’s flag. It represents our admiration for, and belief in, the Kaientai’s single-minded pursuit of their vision, which imagined a Japan 100 years in the future. The SoftBank Group is a fleet of similarly visionary crusaders. Our vessels fly the banner of the 21st-century Kaientai, symbolizing our own single-minded pursuit of a vision: Information Revolution—Happiness for everyone.

Brand name

A key source of infrastructure
for the information society

SoftBank Group Corp. started out in 1981 as a distributor of computer software. As software is called “soft” in Japanese, the name “SoftBank” literally means “a bank of software.” We chose the word “bank” based on our grand aspiration to be a key source of infrastructure for the information society.