Under the Pepper Social Contribution Program, the SoftBank Group lends its humanoid robot, Pepper, to local governments, NPOs and other organizations for three years, supporting programming education for elementary-school and junior-high-school students and solve social problems. Many relevant lessons are offered throughout Japan, and this initiative is expanding beyond Japan.
In line with its corporate philosophy “Information Revolution－Happiness for everyone”, the SoftBank Group is carrying out various activities around the world through the use of each group company’s technologies and resources. For example, the SoftBank Group develops next-generation human resources, provides the Internet environment, and makes social contributions through partnership.
Programs That Use Pepper
TOMODACHI SoftBank Leadership Program
Every year since 2012, the SoftBank Group and the U.S.-Japan Council have been inviting 100 high-school students in Iwate, Miyagi, and Fukushima — the prefectures most severely hit by the Great East Japan Earthquake — to a three-week intensive course at the University of California, Berkeley, in the U.S. The students participated in the Y-PLAN (Youth-Plan, Learn, Act, Now!) problem-solving workshop to learn about global leadership skills and local contribution activities. After returning to Japan, they actively carried out various contribution activities in their local areas by leveraging what they learned.
CSR at Group Companies Overseas
Helping Students Achieve Their Full Potential
At schools in the U.S., the Internet is essential for acquiring the knowledge needed to graduate from high school. Established by Sprint Corporation, the 1 Million Project Foundation (1MPF) is providing free high-speed Internet connectivity and devices throughout the U.S. to high-school students who do not have the Internet connectivity. So far, the company has provided the support to more than 220,000 students, and further plans to support 115,000 students. In a survey of students participating in the program, more than 70% responded that their motivation to graduate from high school had increased, and more than 85% responded that they had an appropriate environment for tackling tasks. Moreover, reports showed that participation to the project improved the students attitudes and a turn around in class attendance rate.
Cultivating Awareness of the Importance of Social Contributions
Brightstar Corporation encourages participation in social contribution activities by calling on its employees, their families and friends to take part in fundraising. On October 27, 2018, they participated in a Making Strides Against Breast Cancer walk organized by the American Cancer Society. The participants made donations to a support organization for breast cancer patients and collected $859. Further, to announce their participation to the Light It Up Blue initiative and World Autism Awareness Day, the employees at Brightstar’s 1,100 locations worldwide wore something blue on April 2, 2019, and collected donations for an autism support organizations. Locations in 170 countries worldwide collected $1,100 and donated the funds to the autism advocacy organization Autism Speaks Inc. Brightstar is also engaged in a wide range of other fundraising activities. Going forward, the company will continue these activities to raise employees’ awareness for the importance of social contributions.
Putting the World on a Better Track through Social Innovation
Through its partnership with the United Nations Children’s Fund (UNICEF),Arm Limited is moving forward with measures focused on the Sustainable Development Goals (SDGs). With its sights set on realizing technological innovation that helps address challenging social issues, the company established the 2030 Vision. Simprints is a flagship example of the initiatives inline with the vision. With Simprints, Arm aims to build a platform which enables medical professionals to verify the identity of individual patients and access accurate medical records in the world’s poorest rural communities, allowing patients a range of services. More than 1.1 billion people lack the means to verify their identity, and are unable to access to various indispensable services in their daily lives, such as medical care, education, and asset management. Simprints was launched under Arm’s policy to promote social innovation and benefit those who do not have sufficient access to education and other essential services. So far, the technology has been introduced to 11 countries, providing Simprints services to more than 250,000 beneficiaries.