SoftBank Group Corp. (SBG) isn’t a typical company. A recent report by the company, for example, begins by juxtaposing three images: an Egyptian drawing of men in a horse-drawn chariot from 5,000 years ago, an early car from 100 years ago and a futuristic autonomous vehicle run by artificial intelligence. It illustrates that technological change is accelerating, with AI the new game changer.
The company’s mission is to build a happier future for all, measuring success in terms of real solutions. And it’s through investing in AI technology that the company sees a path to reaching those goals.
“We believe constant evolution is our most powerful competitive advantage,” says Masayoshi Son, founder and head of SBG.
Since its inception, the company has focused on technology with a social purpose, and that vision has remained unwavering, despite an ever-changing and globalizing business environment. SBG’s founder, Masayoshi Son, while studying at the University of California, Berkeley, recognized the immense potential for personal computers and the software that they’d need. Then, in September 1981, he started SOFTBANK Corp. Japan to distribute PC software and create an information society in Japan.