Investor Relations

Who We Are — SoftBank Group Report 2022

Our Unchanging Kokorozashi (Mission),
Ever-Changing Areas of Investment
Information Revolution—Happiness for Everyone

Information Revolution—Happiness for everyone.

Since its founding, SBG has always remained true to its goal of accelerating the Information Revolution to make the world a happier place.

Just what is happiness?

Some might say happiness is to love and be loved in return, or to make the most of each day. Others might derive happiness from self-expression. Still, others might find happiness in something as simple as a smile. Above all, SBG equates happiness with inspiration. Through our business, we strive to bring emotional meaning and happiness to lives. In everything we do, we aim to drive the Information Revolution and build a more connected, empowered, and joyful world. This unchanging kokorozashi (mission) is encapsulated in our philosophy, Information Revolution—Happiness for everyone.

Humankind stands on the cusp of the digital Big Bang. Computing performance is increasing dramatically, and we are getting ever closer to an age of super-intelligent machines that will surpass human ability. Our mission is to harness the raw, unlimited power of the Information Revolution and channel it in a direction that makes people happier. This aspiration will continue to drive our organization toward further growth for many years to come.

A two-line design—the banner of the Information Revolution that SBG hoists as we sail toward a new dawn

Imagine a group of visionaries who share the same unshakable spirit (kokorozashi). They act with one mind to achieve their ideals, braving all dangers to usher in a new era in an age of upheaval. SBG draws inspiration from one such group—the Kaientai, an enterprising shipping company founded in 1865 by the visionary Sakamoto Ryoma. Supplied with the best intelligence and possessing abundant knowledge and wisdom, the Kaientai and its founder rejected age-worn feudalistic values in favor of free thinking and bold action. In this way, they led a revolution that resulted in the modernization of Japan. Our corporate logo derives from the Kaientai’s flag. It represents our admiration for, and belief in, the Kaientai’s single-minded pursuit of their vision, which imagined a Japan 100 years in the future. SoftBank Group is a fleet of similarly visionary crusaders. Our vessels fly the banner of the 21st-century Kaientai, symbolizing our own single-minded pursuit of a vision: Information Revolution—Happiness for everyone.

Kaientai banner
SoftBank Brand Symbol
SoftBank Group

Our Vision for a Better World Help shape the next 300 years for our future generations and for the planet

To realize our core philosophy and vision, we invest in the Information Revolution.

The Information Revolution has entered a new stage with the use of AI, which has the potential to create a safer, more prosperous, and all-round better future by addressing social and environmental challenges, including climate change, the education gap, and economic inequality.

SBG is a Vision Capitalist for the Information Revolution, and in this role we are helping to realize the world we have envisioned since our founding.

  • Autonomous driving for safer roads

    Imagine a world of self-driving cars that travel to the destination without human input, a world where self-driving technology prevents road accidents by sensing blind spots and monitoring hazardous situations, enabling anyone to go from A to B with peace of mind.

  • Using AI to cure deadly diseases

    Imagine a world where we can predict and prevent any disease using AI-driven genetic data analysis, a world where AI accelerates the search for drug candidates, enabling early treatment.

  • Remote learning for educational equality

    Imagine a world where all children can access a better education regardless of place of birth, a world where remote learning programs are available everywhere, offering quality education to all.

  • An enriched life for all

    Imagine a world of seamless commerce where business transactions defy borders, a world of universal connectivity where all can access online content.

  • More creativity at work

    Imagine a world where workplaces are more human-centric and full of authentic, life-affirming experiences, a world where AI automates mundane and monotonous tasks, freeing up time for more creative pursuits.

  • Technological solutions to environmental issues

    Imagine a world where technological innovation makes renewable and clean energy ubiquitous, a world where we have the technology to reverse climate change and safeguard biodiversity.

A Business Model with Three Inputs
SBG Is a Vision Capitalist Driving the Information Revolution
Building an ecosystem of industry-leading businesses aiming to grow for the next 300 years

1 SoftBank Group = A Vision Capitalist driving the Information Revolution

SBG describes itself as a Vision Capitalist for the Information Revolution. What exactly does this mean?

It means providing capital to promising companies, with a focus on unicorns that contribute to the Information Revolution and a happy future for all.

Our companies have innovative ideas and can solve social issues and make people happier by offering truly world-changing goods and services.

By providing them with capital, we, as a Vision Capitalist for the Information Revolution, accelerate their business growth and unleash the potential of our core philosophy and vision: Information Revolution—Happiness for everyone.

2 Cluster of No. 1 strategy

Our Cluster of No. 1 strategy is designed to build a strategically synergized ecosystem of companies. The strategy envisages this group as a symbiotic ecosystem of companies with industry-leading technologies and business models.

Although we collaborate with our portfolio companies to help inform their decision-making, we also respect their autonomy and we need not hold a majority stake. We seek to align ourselves with the entrepreneurs who are founding the companies of tomorrow and defining new industries. However, we encourage our members to identify with our core philosophy and vision and to collaborate with us to unlock synergistic growth.

Under this strategy, we have developed an ecosystem of entrepreneurial leaders in AI. These include some 500 portfolio companies within the SoftBank Vision Funds and other funds. They also include our subsidiaries and Group companies in which we have invested in directly, such as Arm.

3 Three inputs and sustainable growth

When a company invests capital into business activities, new value can be generated that exceeds the initial capital commitment. The company will then reinvest that capital for an even higher return. Through this reproduction on an expanded scale, capital keeps accumulating, generating sustainable growth.

We have three key sources of capital: an ecosystem of portfolio companies, financial capital, and human capital.

This capital is both an input and output. In implementing our business model, we “input” capital, and this capital is then “output” back to us in an amount larger than the initial input.

[3 inputs] As a strategic investment holding company, we aim for sustainable growth by both perpetuating and accumulating our three capital inputs. / [Ecosystem of portfolio companies] This input is the ecosystem of some 500 portfolio companies and subsidiaries that we have developed in line with our Cluster of No. 1 strategy. Members of this ecosystem pursue growth independently, but in doing so they produce a stream of innovation and unleash synergies that enable the ecosystem to grow as one. / [Financial capital] This input refers to the financial assets that fund our investments. We aim to grow our financial assets over the medium to long term realizing high returns on investments and then reinvesting the profits. We measure the growth of our financial capital using Net Asset Value (NAV).* Our NAV has grown over a medium- to long-term perspective in line with our investments and other activities. We aim to grow it even bigger. *NAV = Equity value of holdings - Net debt / [ Human capital] This input is our talent. It includes our investment professionals who identify attractive investment opportunities. It also includes finance and accounting staff, legal and compliance experts, and many other employees who support our activities. Our human capital grows as our diverse pool of employees pursue their own professional development while increasingly aligning themselves with our unique company culture, which emphasizes decisiveness and dedication.

Our Kokorozashi (Mission) Is Consistent
Our Investment Areas Continue to Evolve
Our history

Our story begins in 1981, when Masayoshi Son founded SOFTBANK Japan. He envisaged the company as a “software bank” that would build infrastructure for the information-driven society. At the time, PC software was the keystone of the Information Revolution. The keystone later shifted to the Internet, then to broadband, followed by smartphones. We have always stood on the frontlines of such shifts. Adjusting swiftly to market or industry changes, we have always partnered with the paradigm-defining companies of the time and redeployed capital into new investment areas.

The Information Revolution has now entered another new phase, with AI completely redefining every industry. We invest in AI businesses with world-changing ideas. The aim of such investments is to accelerate groundbreaking technological innovations that can build a more connected, empowered, and joyful world. Believing that the next few decades of AI innovation will surpass all the technological progress of the last three centuries, we work with entrepreneurs around the world who share our aspiration to forge this exciting future.

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[1980s] [PC Software]  In 1981, founded as a distributor of packaged software for PCs. In 1982 Launched a publishing business / [1990s] In 1994 Founded SoftBank Holdings Inc. in the U.S. for the purpose of strategic investment in Internet companies. [Internet] In 1996 Launched Yahoo! JAPAN / [2000s] In 2000 Invested in Alibaba [Broadband] In 2001 Launched broadband service, Yahoo! BB. In 2004 Acquired JAPAN TELECOM and entered fixed-line telecommunications [Mobile] In 2006 Acquired Vodafone K.K. and entered mobile telecommunications in Japan / [2010s] In 2010 Announcement of the “SoftBank’s Next 30-Year Vision.” In 2013 Acquired U.S.-based carrier Sprint [Data and AI] In 2016 Acquired U.K. chip designer Arm. In 2017 Launched SVF1. In 2019 Launched SVF2. /  [2020s] In 2020 Sprint and T-Mobile merged.

SoftBank’s Next 30-Year Vision:
A Story of Value Creation

[Cluster of No. 1 strategy] Build an ecosystem of companies with industry-leading technologies and business models / [Financial resources] A diverse funding toolbox / [Human capital] Professionalism and a unique company culture. Next, from the bottom of pyramid diagram, [Strategy] Strategic synergy group / [Vision] To become the world’s most essential corporate group / [Core philosophy] Information Revolution—Happiness for everyone Next [The world in 30 years’ time] Technological innovations More happiness, less sadness / [Financial outcomes] Continued growth in Net Asset Value (NAV) / [Managing global risks] The next 300 years for our future generations and for the planet

Sustainable development is an imperative for businesses. Companies are expected not to just make short-term profits but also to create social value for stakeholders.

In 2010, we unveiled the “SoftBank’s Next 30-Year Vision,” which looks 100 years into the future. Five years later, the UN adopted the 17 Sustainable Development Goals. Thus, even before the sustainable development agenda took off, we already had our own sustainability-focused philosophy and vision in place. We were also already integrating this philosophy and vision into our strategy and business model.

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    “SoftBank Group Report 2022” is available on July 27, 2022.
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