Issue of the 29th Unsecured Straight Corporate Bond

September 3, 2009

SOFTBANK CORP. (hereafter the ‘Company’) announces that it has determined the terms and conditions of the issue of its 29th unsecured straight corporate bond (also known as ‘Fukuoka SoftBank HAWKS Bond’, hereafter the ‘Bond’).
The Company prepares gifts for all Bond subscribers (a pair of White Family father's (a main character of SOFTBANK TV CM) mugs), and 20 couples (40 people) can also win a pair of tickets and one night's hotel accommodation for the HAWKS2010 season home opening game by a lucky prize draw.
The proceeds of the Bond will be used for repayment of borrowings and redemption of the existing bonds. There will be no change in the Company's policy of reducing the consolidated net interest-bearing debt.

1. Name of the Bond	29th SOFTBANK CORP. Unsecured Straight Corporate Bond with inter-bond pari passu clause (also known as ‘Fukuoka SoftBank HAWKS Bond’)
2. Total amount of issue	JPY 65 billion
3. Denomination per bond	JPY 1 million
4. Coupon rate	4.52% per annum
5. Application of Act on Transfer of Company Bonds, etc.	The Act on the Transfer of Corporate Bonds, etc. shall be applicable to the whole Bonds.
6. Issue price	JPY 100 par value
7. Redemption price	JPY 100 par value
8. Term to maturity and redemption methods	3 years
(1) Redemption at maturity	The principal of the Bond will be redeemed in full on September 18, 2012.
(2) Repurchase and redemption	Bonds may be repurchased for redemption at any time on or after the first day of following the closing date, unless otherwise provided for by the book-entry transfer institution.
9. Coupon payment dates	The 18th of March and September
10. Offering period	From September 4, 2009 to September 17, 2009
11. Closing date	September 18, 2009
12. Method of offering	Offering to the general public
13. Collateral	No collateral or guarantee is pledged and no assets are specifically reserved to secure the Bond.
14. Covenants	Negative pledge clause, clause for transformation from unsecured to secured status, and net worth maintenance clause
15. Underwriters	Mizuho Securities Co., Ltd. Daiwa Securities SMBC Co. Ltd. Nomura Securities Co., Ltd. Mitsubishi UFJ Securities Co., Ltd. SBI SECURITIES Co., Ltd.
16. Place for handling subscriptions	Head office and domestic branches of underwriters
17. Bond trustees	Aozora Bank, Ltd.
18. Book-entry transfer institution	Japan Securities Depository Center, Inc.
19. Issuing agent and paying agent	Aozora Bank, Ltd.
20. Rating	BBB (Japan Credit Rating Agency, Ltd.)
21. Use of proceeds	Repayment of borrowings and redemption of the existing bonds

“This press release relates to an offering of Japanese Yen-denominated the 29th Unsecured Straight Corporate Bond (the “Bonds”) that is intended to be directed into Japan and its residents thereof in accordance with the laws, customary practices and documentation of Japan. This press release does not constitute an offer of any securities for sale in the United States. The Bonds have not been registered under the United States Securities Act of 1933, as amended (the “Act”), and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Act.”

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