Corporate Philosophy, Vision and Values

Corporate Philosophy

Information Revolution — Happiness for everyone

Since our founding, the SoftBank Group has sought to use the Information Revolution to contribute to the wellbeing of people and society.

What does happiness mean?

Different people will give different answers: “To love and be loved;” “To live each day to the full;” “To express oneself;” “To smile.” But in essence, happiness is a form of inspiration. Why is the Group engaged in its business and what does it aim to achieve? The answer is simple: to bring happiness and give inspiration to people — a vision that has guided us since our founding and is encapsulated in our corporate philosophy.

The performance of computers has increased rapidly and humanity is facing its own big bang — an era of ultra-powerful computers that will usher in an Information Revolution of unlimited potential. It is vital that this transformation be brought about in the right way, so that it adds happiness to humanity.
This vision is a driving force for the SoftBank Group as we continue to pursue growth.


The SoftBank Group’s aim is to contribute to people’s happiness through the Information Revolution, and to become “the corporate group needed most by people around the world.” To achieve its vision, SoftBank advances the Information Revolution with leading technology essential to the times and superior business models.


Core to SoftBank's Values is “Try hard, have fun”. This is the DNA of the SoftBank Group, which aims to keep growing for the next 300 years. “No.1”, “Challenge”, “Reverse Planning”, ”Speed”, and ”Tenacity” are the values central to the way we conduct ourselves.