Arm Business Strategy
- *Information on this page is as of the end of July 2018.
Leading the world in semiconductor technology
Arm is the world's leading designer of key technologies used in semiconductor computer chips. We are best known for designing the processors for the main chip in nearly all smartphones. Over the last quarter of a century, our technologies have spread into all sectors and markets, and we now have the world's most widely deployed advanced technology intellectual property (IP). Arm-based products are found in a host of digital electronic devices, from digital TVs to braking systems, smart sensors, and the data centers running the cloud.
Arm designs are suitable for a wide range of end applications and can be reused in a variety of chip families to address multiple markets. Each new chip family generates a new stream of royalties. An Arm design may be used in many different chips and may ship for more than 25 years.
Arm made considerable progress in fiscal 2017
In fiscal 2017, Arm customers reported that they had shipped 21 billion Arm-based chips, taking the total number of chips shipped to date to more than 120 billion. In addition, Arm signed 141 licenses with 89 customers, bringing the total number of technology companies adopting Arm technology to 511.
Increasing investment in research and development
Since being acquired on September 5, 2016, we have accelerated investment in R&D. Over the past fiscal year, we have added more than 1,000 people, taking the total head count to 5,886, of whom over 80% percent are R&D engineers.
Arm plans to reinvest the majority of its potential profits back into the business in the next few years. This will enable Arm to develop important new technologies (see below) that will drive revenue growth for many years and decades to come. Currently, we expect that the revenues from investments today will generate higher revenues and greater profits within the next five to 10 years. Arm's senior management will then decide whether these profits should be reinvested back into the business for further growth, or returned to the SoftBank Group.
Investing to develop new technologies
The technologies in which we are investing will be deployed across many markets and in a wide range of devices. These technologies will help Arm gain or maintain share in long-term growth markets.
Challenges during fiscal 2017
During fiscal 2017, Arm faced several challenges, which included the so-called “Spectre” and “Meltdown” security exploits. Security researchers first informed Advanced Micro Device, Arm, and Intel that their processors may be vulnerable to a new class of exploit in June 2017. Together with companies from across the industry, including Apple, Google, and Microsoft, we worked quickly to develop mitigations that would prevent hackers from using these exploits to gain access to information held within a PC, phone, or server. In January 2018, the companies provided details on the potential exploits and potential mitigation options for vulnerable chips.
This experience highlighted the evolving security threats faced today and the novel techniques hackers may use to target parts of a system that were previously thought to be secure. It also highlighted the need for Arm and industry leaders to remain vigilant in keeping systems safe, as well as demonstrating how collaboration among partners and competitors toward the common goal of user security should be the standard approach, not the exception.
Creating new opportunities from IoT
In addition, Arm is investing in products and services that can generate new sustainable revenue streams, especially in emerging technologies related to the Internet of Things (IoT). This is potentially a huge business opportunity as IoT starts to take shape and we begin to understand how businesses can create value and monetize these new markets. Arm intends to support these businesses with its technology and create new long-term growth opportunities.
Collaborating across the SoftBank Group
In fiscal 2017, Arm increased collaboration with many other technology companies across the SoftBank Group. This has been aided by Marcelo Claure, currently the Executive Chairman of Sprint, being appointed to the Arm Board. Arm's collaboration across the Group has already resulted in some important innovations, such as Sprint announcing that it is working with Cavium (an Arm licensee) to develop new networking technologies. Arm will continuously look for opportunities to collaborate across the SoftBank Group, and to enhance the value of the Group. We expect that there will be many opportunities, especially in the areas of artificial intelligence, energy-efficient servers, next-generation telecommunications equipment, and in IoT.
Opportunities for future growth
Increased investments in R&D to develop new technology today should yield increased revenue growth in the future. The main future markets for Arm include:
Mobile application processors*
Arm already has a very high share, and we do not expect the overall market to grow strongly. The opportunity here is to provide more advanced technology, such as machine learning and augmented reality, and thereby receive higher royalties.
- *Includes processors for smartphones, tablets, and laptops
Arm has a growing share in networking equipment as operators seek to provide more services to consumers and enterprises.
Enterprises are increasingly transitioning their operations to the cloud. This is creating demand for new types of servers that are optimized for specific applications and less expensive to build and run. Many of these servers can benefit from Arm technology.
Arm has a growing opportunity as even relatively simple digital devices, such as credit cards, thermostats, and manufacturing equipment, are becoming smarter. We expect that opportunity to grow as more things become connected and IoT expands.
Arm technology is being used to create smart vehicles that will eventually become autonomous. Arm already has a high share and expects the market for increased computing in vehicles to grow steadily over many years.